The Alexander Theatre in Braamfontein first opened its doors in 1951 as a result of Muriel Alexander’s pursuit of a venue that the Johannesburg Repertory Players could call home.  The theatre hosted a number of prominent plays and productions through the second half of the 20th century before closing its door in 1997 with a final performance of Ipi Ntombi.

In 2006 the theatre was respectfully restored to its modernist roots under the guidance of property developer Adam Levy. The theatre reopened in 2007 with a production of the Tony Award and Pulitzer Prize-winning musical RENT and garnered/generated great interest from wide variety of entertainment industries. The theatre is now a leading multi-dimensional event venue and hosts events including concerts, award ceremonies, talent shows, weddings and conferences.

The Alex is an inspired space that hopes to provide a platform for creative expression for another 60 years.